Fire Tower Pizza at the Elmore Store in Elmore, VT, was looking for a logo that incorporated an icon of the area visible from the store: the fire tower on Elmore Mountain. The owner was happier with a bold approach, with a burnt/charred look to the lettering to help get the idea across.
The pizza is delicious, in part due to the amazing crust from well-known local baker Elmore Mountain Bread—I highly recommend!
A few other ideas presented:
